Users will soon have a new feature that enables them to cut down on the amount of artificial intelligence-produced content appearing in their streams. This step comes as the company disclosed that it currently hosts more than 1 thousand million AI videos.
Pilot Phase and Launch
The new functionality is in a pilot phase over the following weeks before a full-scale rollout. This development coincides with a rise in content created by AI, spurred by recent AI video creators.
The Broader AI Trend
It has been noted that almost a tenth of the fastest-growing video streams on a competing service primarily display content made by AI. A considerable share of this material is classified as low-quality AI content, a label for inferior, mass-produced content that is often absurd or bizarre.
Based on user feedback that numerous viewers like content created using AI tools, from computer-generated images to educational videos, and we intend to give people the ability to adjust the amount of that, based on their own likes,” commented a platform representative.
AI on the Platform
The service disclosed that there are currently 1.3 billion videos on its app labeled as AI-generated. Overall, over 100 m pieces of content are added to the service every day, making AI-generated material a minor part of its total content library.
How to Adjust Settings
Viewers will be able to limit or boost the volume of artificial media they watch by using the topic control feature in the application and choosing “AI-generated content”. Other topics that can already be controlled under the setting encompass politics, clothing, aesthetics, and movement.
Platform Guidelines
The platform’s guidelines oblige content makers to tag “realistic” AI-made content, and it forbids dangerous deepfakes of well-known individuals or emergencies. Any believable AI-generated clip that is unmarked can be removed under its terms of service.
Furthermore, the platform will now attach an AI-generated tag to content produced via its own AI tools, or detected by an cross-platform project for recognizing content made by AI. This measure is aimed to stop users from attempting to evade the tagging system.
AI Literacy Programs
The company is additionally introducing a $2m AI literacy fund for experts and groups to produce educational content about responsible artificial intelligence. This program will assist educational bodies specializing in educating computer science.
Content Safety Approach
The platform has supported its safety measures, following controversy over plans to make redundant hundreds of review team members in Britain. It is planning to eliminate 439 jobs in its content moderation department in its British office, with trade unions and online safety experts raising concerns that people are being substituted by automated systems.
A trust and safety lead stated that staff-based oversight would continue to be important, but artificial intelligence can shield workers by filtering out the most distressing content ahead of it is viewed by humans. TikTok stated a significant reduction in shocking and graphic content handled by safety staff over the previous year due to reliance on its automated systems.
“We think that it’s essential to combine humans and technology to ensure user safety,” the executive stated. “We’ll have staff as involved in the system, but we further consider it’s highly necessary to minimize viewing of harmful content as rapidly, which is the area in which a extensive automated help is really helping us process content quickly.”
